An important aspect of our sustainable business strategy has to do with bringing an organization into line with the strategic environment. As such, it is critical for our subsidiary in the film industry to fully understand the value chain in which we are working, especially during periods of radical change.

Thus we have seen a rising interest in the notion of the film value chain, caused by changes in film financing and distribution economies – changes which threaten current business models (such as declining DVD sales, technological convergence and the anticipated rise in digital downloads and streaming services).