DEVAMAG DIGITAL
Devamag Inc. is a holding company headquartered in New York City with activities in the entertainment, lifestyle, luxury and fashion industry. The company was founded in 2012 with the aim to cover worldwide, all relevant economic factors of the growing markets and to identify and create new values into our main markets.
DEVAMAG DIGITAL
LARETINO
March 18
PROJECT LARETINO
BRANDING & DIGITAL SOLUTION FOR LARETINO
A LUXURY BOUTIQUE IN PONTRESINA
Functionality and design must form a unity. From these points of view, Laretino Fashion Pontresina - St. Moritz selects items from leading luxury manufacturers; Bogner, Descende, Parajumper, Colmar and many other premium brands are represented.
Devamag Devision Designcloud was commissioned to create a full service and exclusive digital costumer experience including web, e-commerce and shopping solutions with the aim to cover worldwide costumer requests.
Insights & Process
The goal of Devamag was to create a hi-end digital experience of the highest standard of exclusivity. So, after the process of prototyping and creating different design drafts and hand-drawn layouts, we selected the options and created an outstanding, elegant but modern design that represents the philosophy, service and brand quality of the Laretino Fashion Boutique.
The concept includes a digital showroom and online shop with over 30 items.
The texts were written by Karl-Heinz Smuda, a renowned German writer, editor and publisher.
GALLERY
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