LARETINO

BRANDING & DIGITAL SOLUTION FOR LARETINO

A LUXURY BOUTIQUE IN PONTRESINA

Functionality and design must form a unity. From these points of view, Laretino Fashion Pontresina - St. Moritz selects items from leading luxury manufacturers; Bogner, Descende, Parajumper, Colmar and many other premium brands are represented.

 

Devamag Devision Designcloud was commissioned to create a full service and exclusive digital costumer experience including web, e-commerce and shopping solutions with the aim to cover worldwide costumer requests.

 

Insights & Process 

 

The goal of Devamag was to create a hi-end digital experience of the highest standard of exclusivity.  So, after the process of prototyping and creating different design drafts and hand-drawn layouts, we selected the options and created an outstanding, elegant but modern design that represents the philosophy, service and brand quality of the Laretino Fashion Boutique.

 

The concept includes a digital showroom and online shop with over 30 items.

 

The texts were written by Karl-Heinz Smuda, a renowned German writer, editor and publisher.