BRANDING & DIGITAL SOLUTION FOR LARETINO
A LUXURY BOUTIQUE IN PONTRESINA
Functionality and design must form a unity. From these points of view, Laretino Fashion Pontresina - St. Moritz selects items from leading luxury manufacturers; Bogner, Descende, Parajumper, Colmar and many other premium brands are represented.
Devamag Devision Designcloud was commissioned to create a full service and exclusive digital costumer experience including web, e-commerce and shopping solutions with the aim to cover worldwide costumer requests.
Insights & Process
The goal of Devamag was to create a hi-end digital experience of the highest standard of exclusivity. So, after the process of prototyping and creating different design drafts and hand-drawn layouts, we selected the options and created an outstanding, elegant but modern design that represents the philosophy, service and brand quality of the Laretino Fashion Boutique.
The concept includes a digital showroom and online shop with over 30 items.
The texts were written by Karl-Heinz Smuda, a renowned German writer, editor and publisher.