DEVAMAG DIGITAL
Devamag Inc. is a holding company headquartered in New York City with activities in the entertainment, lifestyle, luxury and fashion industry. The company was founded in 2012 with the aim to cover worldwide, all relevant economic factors of the growing markets and to identify and create new values into our main markets.

MUSIC VALUE CHAIN
Devamag Entertainment
It begins with A&R.
The value chain in the music sector begins with A&R (Artist and Repertoire), i.e., the discovery, development and promotion of artists, as well as the recording of their music, with a view to exploiting the copyright in the resulting sound recordings.
We understand the main economic developments in the music industry and how the digitisation and the internet affected the value in the music industry.

OUR MUSIC VALUE CHAIN STRATEGY
CONTENT CREATION
CREATION
PRODUCTION
PRODUCT
MANAGEMENT
Artist Identity Strategy
Music clip creation
Marketing strategy
Sound Recording
Sound Editing
Mixing
Mastering
Songwriting
Composing
Acquisation of music rights
SALES/ MARKETING
Media Promo
Radio Promo
TV Promo
Online Promo
Music Journalism Promo
MONETISATION
DISTRIBUTION
PLATFORMS
CONSUMPTION
Physical retailers
E-Retailers
Music Retailers
Social Media
Streaming ServicesDeezer, Spotify..
Online Stores
iTunes, Amazon...
Unit purchase
Pay per play
(Music streaming)
Music publishing registering copyrights for musical compositions
Live Performances Public buys tickets for live performances
"A important task is to analyze the ever-changing value chain continously, in order to respond quickly to market changes."
- CEO Deivis Hernandez Valdes -