MUSIC VALUE CHAIN
It begins with A&R.
The value chain in the music sector begins with A&R (Artist and Repertoire), i.e., the discovery, development and promotion of artists, as well as the recording of their music, with a view to exploiting the copyright in the resulting sound recordings.
We understand the main economic developments in the music industry and how the digitisation and the internet affected the value in the music industry.
OUR MUSIC VALUE CHAIN STRATEGY
Artist Identity Strategy
Music clip creation
Acquisation of music rights
Music Journalism Promo
Streaming ServicesDeezer, Spotify..
Pay per play
Music publishing registering copyrights for musical compositions
Live Performances Public buys tickets for live performances
"A important task is to analyze the ever-changing value chain continously, in order to respond quickly to market changes."
- CEO Deivis Hernandez Valdes -