MUSIC VALUE CHAIN

Devamag Entertainment

It begins with A&R.

 

The value chain in the music sector begins with A&R (Artist and Repertoire), i.e., the discovery, development and promotion of artists, as well as the recording of their music, with a view to exploiting the copyright in the resulting sound recordings.

 

We understand the main economic developments in the music industry and how the digitisation and the internet affected the value in the music industry. 

 

 
OUR MUSIC VALUE CHAIN STRATEGY

CONTENT CREATION

CREATION

PRODUCTION

PRODUCT

MANAGEMENT

Artist Identity Strategy

 

Music clip creation

 

Marketing strategy

 

Sound Recording

 

Sound Editing

 

Mixing

 

Mastering

Songwriting

 

Composing

 

Acquisation of music rights 

SALES/ MARKETING

 

 

Media Promo

 

Radio Promo

 

TV Promo

 

Online Promo

 

Music Journalism Promo

 

 

MONETISATION

DISTRIBUTION

PLATFORMS

CONSUMPTION

Physical retailers

 

E-Retailers

Music Retailers

 

Social Media

 

Streaming ServicesDeezer, Spotify..

 

Online Stores

iTunes, Amazon...

Unit purchase

 

Pay per play

(Music streaming)

 

Music publishing registering copyrights for musical compositions

 

Live Performances   Public buys tickets for live performances

"A important task is to analyze the ever-changing value chain continously, in order to respond quickly to market changes."

 

- CEO Deivis Hernandez Valdes -